Plausible is an intuitive, lightweight, and open-source web analytics platform. It is run with cookieless tracking and is fully compliant with EU’s GDPR, California’s CCPA, and UK’s PECR regulations. The service is made and hosted in the EU, utilizing European-owned cloud infrastructure.
Plausible Analytics offers a privacy-centric solution for website owners looking to gather actionable insights without compromising visitor privacy. Unlike traditional web analytics tools, Plausible is cookieless, collects no personal data, and does not engage in cross-site or cross-device tracking.
Getting started with Plausible is easy; you can choose between their official cloud-managed service or self-hosting the tool on your server. The cloud-managed service is particularly attractive as it saves time and resources for website owners. Plus, the revenue generated from this service goes towards maintaining and advancing the Plausible platform, supporting the open-source software community while delivering a reliable web analytics solution.
Plausible Analytics can be a valuable addition to your web analytics toolkit, particularly when used in conjunction with GA4 or other tracking tools which are not cookieless. Here’s 5 good reasons why Plausible can complement and enhance your analytics efforts:
1. Data Verification for Cookieless Campaign Tracking
By using Plausible as an additional analytics tool, you can cross-verify and validate the data collected by GA4 or other tracking tools. The main advantage lies in the ability to collect absolute data that closely reflects reality, thanks to Plausible’s cookieless approach. This becomes particularly impactful in understanding traffic sources, especially in a campaign context, as Plausible can effectively utilize UTM Tags. This feature allows for a more realistic assessment of the performance of marketing campaigns on platforms such as LinkedIn or Facebook, where traditional cookie-based tracking might face limitations. Plausible’s capability to track conversions further distinguishes it from GA4, making it a powerful tool for comprehensively evaluating campaign effectiveness and providing a more accurate representation of user engagement. This dual-tool approach ensures not only the redundancy of your analytics data but also enhances its accuracy and reliability, offering a more holistic perspective on your website’s performance.
2. Strategic Approach to a Cost-Effective Solution
Plausible offers a cost-effective alternative for users who do not need the advanced features of a fully-fledged analytics tool such as GA4. This can help you manage your analytics budget more efficiently.
3. Elevating Your Brand with Privacy-First, Cookieless Analytics and Transparent Insights
Plausible can help you address growing concerns about privacy. By using Plausible alongside GA4 or another analytics tool, you can offer your visitors an alternative analytics option that does not rely on cookies or collect personal data. This transparency can build trust and encourage users to engage with your website.
4. Mastering User Experience for Optimal Impact
Plausible’s focus on user-centric data can help you gain insights into how visitors interact with your website without compromising their privacy. You can use this data to improve the user experience, making your website more engaging and user-friendly.
5. Empowering Your Business Through Open Source Community Collaboration
Supporting an open-source tool like Plausible Analytics contributes to the development of privacy-focused web analytics options. By using and promoting Plausible, you can help encourage the growth of privacy-conscious practices across the web.
In summary, Plausible Analytics can be a valuable addition to GA4 or other cookie-based tracking tools by providing a privacy-centric, transparent, and user-focused alternative. This combination allows you to cater to a diverse set of user needs, enhance your data analysis capabilities, and respect user privacy, all while maintaining a cost-effective approach to web analytics.
If you want to learn more about setting up Plausible, feel free to contact us. We have successfully rolled out Plausible Analytics several times, sharing our expertise in the process.
